Overview
If you have ever thought about marketing your professional services but weren’t sure about how to get started or even whether it is a feasible idea, this course is for you. It will give you an understanding of why most businesses fail and how to develop a marketing strategy.
You will learn how to select the target market best suited for your situation, how to define the mix of services you will offer, guidance on creating a mission statement, identifying your core competencies, how to do a competitive market analysis and how to analyze the market for potential opportunity.
Finally, there is a worksheet that brings all of these elements together to help you take the first step in changing your dreams of starting a consulting service to reality.
The student must pass a multiple choice quiz of fifteen (15) to receive PDH credit for this course.
Specific Knowledge or Skill Obtained
This course teaches the following specific knowledge and skills:
- List the top ten reasons why business fail
- Define the concept of marketing as it relates to offering professional services
- Define a marketing mix that is customized for their unique professional skills and abilities
- Identify the core competencies that would give them a competitive advantage in the marketplace
- Conduct a competitive analysis of their potential market place
- Conduct a market opportunity analysis of their potential marketplace
Course
Click on the following link to the PDF document to review the course material before taking the quiz for credit.
Marketing Your Professional Services
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To receive PDH credit for this course, you must pass a multiple-choice quiz. Click the button below to Purchase Course and Take Quiz. To take the quiz, your computer must be set to accept cookies. See how to check your cookie settings.
