Marketing Strategies for Growth (Video on Demand)

Course Number: BS-1011
Credit: 1 PDH
Subject Matter Expert: Katy Young
Type: Video on Demand - video is streamed directly to your computer.
Price: $29.95 Purchase using Reward Tokens. Details
11 reviews  11 reviews   
Overview

In Marketing Strategies for Growth, you'll learn ...

  • How to build an online reputation
  • How to convert contacts into clients wtih an inbound marketing strategy
  • How to create a unique online presence by utilizing social media
  • The do's sand don'ts of online identities

Overview

PDHengineer Course Preview

Preview a portion of the video before you purchase it.

Credit: 1 PDH

A/E/C firms don’t always focus on investing time, energy, and resources into marketing services because they are out in the field - focused on clients and projects. However, the industry is evolving as a result of increased technology, more jobs, and a severe labor shortage. To remain competitive firms must develop and deploy a comprehensive marketing strategy to support growth and create a return on investment.

This Course will cover proven marketing strategies to help A/E/C firms make smart, economical marketing decisions that will contribute to company growth.

Specific Knowledge or Skill Obtained

This course teaches the following specific knowledge and skills:

  • The first step that is needed to deliver great marketing
  • The three (3) C's of a comprehensive branding strategy that apply to all companies in the A/E/C industry
  • What are buyer personas and why you need to develop them
  • Why you need an online presence in today's marketplace
  • What is inbound marketing
  • The role that quality content plays in your inbound marketing efforts
  • How to leverage your existing knowledge into content that people want to consume
  • Examples of engineering firms that are effectively using social media as part of their inbound marketing strategy
  • Methods for incorporating employment branding into your overall marketing strategy

Video on Demand

This course is a recorded version of a live lecture and will be streamed directly to your computer's media player. Our format is generally compatible with media players included with all computers and mobile devices. After watching the video presentation, you will return to your PDHengineer log in account to take the online quiz. While this is a recording of a live presentation, please note that this recording will not qualify as a "live" or "interactive" continuing education activity in those states where it is required.

Certificate of Completion

You will be able to immediately print a certificate of completion after passing a multiple-choice quiz consisting of 10 questions. PDH credits are not awarded until the course is completed and quiz is passed.

Board Acceptance
This course is applicable to professional engineers in:
Alabama (P.E.) Alaska (P.E.) Arkansas (P.E.)
Delaware (P.E.) Florida (P.E. Other Topics) Georgia (P.E.)
Idaho (P.E.) Illinois (P.E.) Illinois (S.E.)
Iowa (P.E.) Kansas (P.E.) Kentucky (P.E.)
Louisiana (P.E.) Maine (P.E.) Maryland (P.E. Category B)
Michigan (P.E.) Minnesota (P.E.) Mississippi (P.E.)
Missouri (P.E.) Montana (P.E.) Nevada (P.E.)
New Hampshire (P.E.) New Mexico (P.E.) North Carolina (P.E.)
North Dakota (P.E.) Oklahoma (P.E.) Oregon (P.E.)
South Carolina (P.E.) South Dakota (P.E.) Tennessee (P.E.)
Texas (P.E.) Utah (P.E.) Vermont (P.E.)
Virginia (P.E.) West Virginia (P.E.) Wisconsin (P.E.)
Wyoming (P.E.)
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Credit: 1 PDH

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