Marketing Your Professional Services

Course Number: BS-2013
Credit: 2 PDH
Subject Matter Expert: Richard "Dick" Grimes, CPT
Price: $59.90 Purchase using Reward Tokens. Details
27 reviews  27 reviews   
Overview

In Marketing Your Professional Services, you'll learn ...

  • List the top ten reasons why business fail
  • Define the concept of marketing as it relates to offering professional services
  • Define a marketing mix that is customized for their unique professional skills and abilities
  • Identify the core competencies that would give them a competitive advantage in the marketplace

Overview

PDHengineer Course Preview

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Credit: 2 PDH

Length: 20 pages

If you have ever thought about marketing your professional services but weren’t sure about how to get started or even whether it is a feasible idea, this course is for you. It will give you an understanding of why most businesses fail and how to develop a marketing strategy.

You will learn how to select the target market best suited for your situation, how to define the mix of services you will offer, guidance on creating a mission statement, identifying your core competencies, how to do a competitive market analysis and how to analyze the market for potential opportunity.

Finally, there is a worksheet that brings all of these elements together to help you take the first step in changing your dreams of starting a consulting service to reality.

Specific Knowledge or Skill Obtained

This course teaches the following specific knowledge and skills:

  • List the top ten reasons why business fail
  • Define the concept of marketing as it relates to offering professional services
  • Define a marketing mix that is customized for their unique professional skills and abilities
  • Identify the core competencies that would give them a competitive advantage in the marketplace
  • Conduct a competitive analysis of their potential market place
  • Conduct a market opportunity analysis of their potential marketplace

Certificate of Completion

You will be able to immediately print a certificate of completion after passing a multiple-choice quiz consisting of 15 questions. PDH credits are not awarded until the course is completed and quiz is passed.

Board Acceptance
This course is applicable to professional engineers in:
Alabama (P.E.) Alaska (P.E.) Arkansas (P.E.)
Delaware (P.E.) Georgia (P.E.) Idaho (P.E.)
Illinois (P.E.) Illinois (S.E.) Iowa (P.E.)
Kansas (P.E.) Kentucky (P.E.) Louisiana (P.E.)
Maine (P.E.) Michigan (P.E.) Minnesota (P.E.)
Mississippi (P.E.) Missouri (P.E.) Montana (P.E.)
Nevada (P.E.) New Hampshire (P.E.) New Mexico (P.E.)
North Carolina (P.E.) North Dakota (P.E.) Oklahoma (P.E.)
Oregon (P.E.) South Carolina (P.E.) South Dakota (P.E.)
Tennessee (P.E.) Texas (P.E.) Utah (P.E.)
Vermont (P.E.) Virginia (P.E.) West Virginia (P.E.)
Wyoming (P.E.)
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PDHengineer Course Preview

Preview a portion of this course before purchasing it.

Credit: 2 PDH

Length: 20 pages

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