Live support chatMarketing Your Professional Services
In Marketing Your Professional Services, you'll learn ...
- List the top ten reasons why businesses fail
- Define the concept of marketing as it relates to the offering of professional services
- Define a marketing mix that is customized for their unique professional skills and abilities
- Identify the core competencies that would give them a competitive advantage in the marketplace
Overview
Preview a portion of this course before purchasing it.
Credit: 2 PDH
Length: 20 pages
If you have ever thought about marketing your professional services but weren’t sure about how to get started or even whether it is a feasible idea, this course is for you. It will give you an understanding of why most businesses fail and how to develop a marketing strategy.
You will learn to select the target market best suited for your situation, how to define the mix of services you will offer, guidance on creating a mission statement, identifying your core competencies, how to do a competitive market analysis, and analyze the market for potential opportunity.
Finally, there is a worksheet that brings all of these elements together to help you take the first step in changing your dreams of starting a consulting service to reality.
Specific Knowledge or Skill Obtained
This course teaches the following specific knowledge and skills:
- Describe your unique skills from the customer's perspective, creating your personal elevator pitch.
- Define the concept of marketing as it relates to offering professional services
- Define a marketing mix that is customized for their unique professional skills and abilities
- Identify the core competencies that would give them a competitive advantage in the marketplace
- Conduct a competitive analysis of their potential market place
- Conduct a market opportunity analysis of their potential marketplace
Certificate of Completion
You will be able to immediately print a certificate of completion after passing a multiple-choice quiz consisting of 15 questions. PDH credits are not awarded until the course is completed and quiz is passed.
| This course is applicable to professional engineers in: | ||
| Alabama (P.E.) | Alaska (P.E.) | Arkansas (P.E.) |
| Delaware (P.E.) | Georgia (P.E.) | Idaho (P.E.) |
| Indiana (P.E.) | Iowa (P.E.) | Kansas (P.E.) |
| Kentucky (P.E.) | Louisiana (P.E.) | Maine (P.E.) |
| Minnesota (P.E.) | Mississippi (P.E.) | Missouri (P.E.) |
| Montana (P.E.) | Nevada (P.E.) | New Hampshire (P.E.) |
| New Mexico (P.E.) | North Dakota (P.E.) | Ohio (P.E. Self-Paced) |
| Oklahoma (P.E.) | Oregon (P.E.) | Pennsylvania (P.E.) |
| South Carolina (P.E.) | South Dakota (P.E.) | Tennessee (P.E.) |
| Texas (P.E.) | Utah (P.E.) | Vermont (P.E.) |
| Virginia (P.E.) | West Virginia (P.E.) | Wisconsin (P.E.) |
| Wyoming (P.E.) | ||
Preview a portion of this course before purchasing it.
Credit: 2 PDH
Length: 20 pages
